Brief: Create a public service ad to deter casino patrons from drinking during their game.
Idea: While winners stack their game tokens, those who drink and play only finish up with more bottle caps. Don't lose your game to drinking.
Year: 2016
Agency: The Idea Lab
Client: Resorts World Sentosa
Agency: The Idea Lab
Client: Resorts World Sentosa
Creative Head: Tham Yin May
Art Director: Amos Tee
Art Director: Amos Tee
Copywriter: TJ Sie